We know because we've been there: it's HARD to sell online.
Your contributions are more impactful when you are spending your time being an entrepreneur... not messing with web technology.
e-Commerce and digital retailing will always be a moving target, and as a creative your time is best spent on designing the next big product, not fighting with technology.
Since Amazon is gradually edging out other retail competition, let's jump on board and band together to strategize the best ways to sell on line and take advantage of this massive channel with so many shoppers ready to buy at a click of a button.